Ortega y Gasset, upon predicting the collapse of civilization due to the revolt of masses, did not take into consideration the factor that inhibited the course of such masses to the omnipotent power. The value is not dead, within the market (maybe the exploitation has not disappeared, taking refuge in other forms under the cover of democracy), and as long as the value is there, masses will not become any elite (becoming the elite, they cease to be masses, dissolving into themselves and for themselves). When analysing the wine and its special case of tasting, it means the wine coming from the so-called discount store, I face the highly optimistic conclusion: to become a member of elite, first you have to be rich, and then – thanks to the wealth – to develop your elitist abilities. It is an illusion that sipping cheap wine and describing it, we become true connoisseurs, as the wine, and it’s completely objective, has nothing to do with cheapness, and being absolutely an elitist phenomenon, it becomes available only to those who can afford it. Celebrities evaluating wines of Burgundy should have access to them , and the prices here can cause dizziness, and certainly shut the cellar way to any aspiring masses. If someone feels sarcasm here, sorry, it is not intended, it’s so, as it should be and it will be. A French enologist Félicien Breton advises to purchase thirty favourite bottles at once, which already goes beyond the capabilities of ordinary wine drinkers in my (and probably not only) country (especially, if your favourite wine costs a hundred Euro a bottle), a trip away from my home for tasting, even for a few minutes, needs a full tank of fuel, and so on. Therefore, the revolt of masses together with all its attributes (and therefore also aspirations to a new lifestyle), being an extremely expensive event returns with the own tail to the class division between rich and poor, and the only change is that our democracy allows everyone to become rich, if we have enough knowledge and force (just knowledge and force). Always, therefore, it is going to be so that the world of wine from a discount store, and the world of tasting and sommeliers are two different worlds, and because of the objective nature of things they cannot compete with each other, unless they switch places.